Privacy Policy

Last updated: September 26, 2026

Welcome to Madrid with Kids.

This Privacy Policy explains how Madrid with Kids collects, uses, stores, and protects personal information when you visit https://madridwithkids.com, subscribe to our newsletter, contact us, or otherwise interact with our website.

We aim to keep this policy clear and easy to understand while explaining your rights under applicable data protection law, including the EU General Data Protection Regulation (GDPR) and Spanish data protection legislation.


1. Who we are

The website https://madridwithkids.com is operated by Samara Kamenecka, trading as Madrid with Kids.

Data Controller: Samara Kamenecka
Email: samara@madridwithkids.com
Website: https://madridwithkids.com

For questions about how your personal information is handled, or to exercise your data protection rights, you can contact us at samara@madridwithkids.com.


2. What personal information do we collect?

We may collect:

  • Your name
  • Your email address
  • Your preferred newsletter language
  • Information you voluntarily provide when contacting us
  • Information you provide when signing up for our newsletter, downloadable resources, giveaways, or other promotions
  • Information contained in communications you send to us
  • Technical information about your visit to our website, such as your IP address, browser type, device information, pages visited, and approximate location information
  • Website usage and analytics information collected through Google Analytics

We aim to collect only the information that is reasonably necessary for the relevant purpose.

Please do not submit sensitive personal information through our website unless we specifically ask you to do so.


3. How we collect your information

We may collect personal information when you:

  • Subscribe to the Madrid with Kids newsletter
  • Contact us by email
  • Submit information through a website form
  • Download a free resource
  • Enter a giveaway or other promotion
  • Interact with our website
  • Interact with Madrid with Kids through third-party platforms or social media

We may also automatically collect certain technical information when you visit the website through cookies and similar technologies, including Google Analytics.


4. How we use your information

We use personal information for the following purposes:

Sending the Madrid with Kids newsletter

If you subscribe to our newsletter, we use your email address and any other information provided during signup to send you the Madrid with Kids newsletter.

The newsletter may include:

  • Family-friendly activities and events in Madrid
  • Recommendations and editorial content
  • New places and experiences to explore
  • Free and paid activities
  • Information about Madrid with Kids
  • Relevant sponsor, partner, or business information
  • Giveaways, promotions, and special offers

We may also use your selected language or newsletter preferences to send you the appropriate version of our communications.

You can unsubscribe from the newsletter at any time using the unsubscribe link included in our emails.

Responding to your messages

If you contact us, we use the information you provide to respond to your inquiry or request.

Managing promotions and giveaways

If you participate in a Madrid with Kids giveaway, referral promotion, survey, or other activity, we may use the information you provide to administer that activity, contact you when necessary, and provide any applicable prize or benefit.

Additional terms may apply to individual promotions.

Improving our website

We use website usage information and analytics to understand how visitors use Madrid with Kids, improve our content and website, identify technical problems, and understand which content is useful to our audience.

Protecting the website

We may process technical information, including IP addresses and other information, when necessary to maintain website security, prevent abuse, detect spam, and protect our website and users.


5. Legal bases for processing your information

Depending on the purpose, we process personal information on the following legal bases:

Consent

We rely on your consent when you voluntarily subscribe to our newsletter or consent to non-essential cookies and analytics.

You can withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing that took place before you withdrew it.

Legitimate interests

We may process information where necessary for our legitimate interests, such as operating and securing our website, responding to inquiries, improving our services, preventing spam or abuse, and managing our business, provided that these interests do not override your rights and freedoms.

Legal obligations

We may process personal information when necessary to comply with applicable legal or regulatory obligations.


6. Newsletter and MailerLite

Madrid with Kids uses MailerLite to collect, store, manage, and deliver newsletter subscriptions.

When you subscribe to our newsletter, the information you provide is transferred to MailerLite so that we can manage your subscription and send you our emails.

Depending on your interaction with our emails, MailerLite may also process information such as whether an email was delivered, opened, or clicked. We may use this information to understand engagement with our newsletter and improve our communications.

MailerLite acts as a data processor when processing our subscribers’ personal data on our behalf. MailerLite states that its current data storage for EEA customers is located in the EU and that its processing is subject to its data processing agreement and applicable data protection safeguards.

You can unsubscribe from the Madrid with Kids newsletter at any time by clicking the unsubscribe link in any newsletter.

For more information, please see MailerLite’s Privacy Policy.


7. Google Analytics

Madrid with Kids uses Google Analytics 4 (GA4) to understand how visitors use our website.

Google Analytics may collect information such as:

  • Pages visited
  • Approximate location
  • Device type
  • Browser information
  • How visitors arrived at our website
  • Interactions with pages and content
  • Approximate time spent on the website
  • Technical information associated with your visit

Google states that GA4 uses IP addresses at collection time to determine location information and then discards the IP address before the information is logged in a Google data center.

Where required by applicable law, we request consent before using analytics cookies or other non-essential analytics technologies. Google provides consent controls that allow analytics tags to respond to a visitor’s consent choice.

You can manage or withdraw your cookie choices through our cookie settings, where available, or through your browser settings.

For more information about how Google processes data, please see Google’s Privacy & Terms.


8. Cookies

Madrid with Kids uses cookies and similar technologies.

Some cookies may be necessary for the website to operate correctly. Other cookies, including analytics cookies, may be used to understand how visitors use the website.

Where required, we will request your consent before placing non-essential cookies on your device.

You can manage cookies through the cookie settings provided on our website and through your browser settings.

Please note that disabling certain cookies may affect how some parts of the website function.

For more information about the specific cookies used on Madrid with Kids, please see our Cookie Policy.


9. WordPress and website functionality

Madrid with Kids operates using WordPress.

WordPress and the website’s hosting, security, forms, plugins, and other technical services may process limited technical information when necessary to operate, secure, and maintain the website.

We do not operate a public user-account or membership system on Madrid with Kids. Accordingly, references to WordPress login cookies, password-reset emails, and registered-user profiles do not apply to ordinary visitors to our website.


10. Comments and user-submitted content

If comments are enabled on parts of the Madrid with Kids website and you choose to leave a comment, we may collect the information you provide in the comment form, as well as technical information such as your IP address and browser user-agent string for spam prevention and website security.

If a third-party service such as Gravatar is used in connection with comments, information may be shared with that service according to its own privacy policy.

Please do not include personal or sensitive information in a public comment that you do not want others to see.


11. Embedded content and third-party websites

Some Madrid with Kids articles or pages may include content from third-party websites, such as videos, images, maps, social media posts, ticketing services, event platforms, or other embedded content.

Embedded content may behave in the same way as if you had visited the third-party website directly. These third parties may collect information, use cookies, or track your interaction with their content according to their own privacy policies.

Madrid with Kids also contains links to external websites operated by venues, businesses, event organizers, tourism organizations, ticketing platforms, and other third parties.

When you click an external link, you leave the Madrid with Kids website and become subject to that third party’s privacy practices.

We are not responsible for the privacy policies, security, or practices of external websites.


12. Who we share your information with

We do not sell your personal information.

We may share personal information with service providers that help us operate Madrid with Kids, where necessary for them to provide their services.

These may include providers for:

  • Email newsletter management and delivery
  • Website hosting
  • Website security
  • Website forms and functionality
  • Website analytics
  • Cookie management
  • Other technical services necessary to operate the website

For example, MailerLite processes newsletter subscriber information on our behalf.

We may also disclose personal information when required by law, legal process, or a competent authority.


13. International data transfers

Some third-party providers used by Madrid with Kids may process personal information outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, we will rely on an appropriate legal mechanism and safeguards required by applicable data protection law.

For example, MailerLite states that where international transfers apply, it uses appropriate safeguards such as Standard Contractual Clauses and other legally recognized transfer mechanisms.


14. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.

Newsletter information

If you subscribe to our newsletter, we retain your subscriber information while you remain subscribed.

If you unsubscribe, we may retain limited information necessary to record your unsubscribe request and ensure that you are not inadvertently added back to our marketing list.

Contact information

If you contact us, we generally retain your correspondence for as long as reasonably necessary to respond to your request, maintain appropriate business records, and address any potential legal or security issues.

Analytics information

Google Analytics data is retained according to the retention settings configured in our Google Analytics account. We may change these settings from time to time to reflect our operational and legal requirements.

Other information

Other personal information is retained only for as long as necessary for the purpose for which it was collected, or for the period required to comply with legal obligations or establish, exercise, or defend legal claims.


15. Your rights

Under applicable data protection law, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Delete your personal information in certain circumstances
  • Restrict processing in certain circumstances
  • Object to certain types of processing
  • Request portability of your personal information where applicable
  • Withdraw consent where processing is based on consent

You can also unsubscribe from our newsletter at any time by clicking the unsubscribe link in any email.

To exercise your rights, contact:

samara@madridwithkids.com

Requests to exercise data protection rights are generally free of charge. We may need to verify your identity before responding to certain requests.

Under applicable law, requests should generally be answered within one month, although this period may be extended in certain circumstances.

You also have the right to lodge a complaint with the Spanish Data Protection Agency (Agencia Española de Protección de Datos or AEPD) if you believe that your personal data has been processed unlawfully.

You can find information about exercising your rights at Agencia Española de Protección de Datos (AEPD).


16. Children’s privacy

Madrid with Kids is a family-focused website and publishes information about activities, events, and experiences for children and families.

However, our newsletter and online services are intended for adults, including parents, guardians, caregivers, and other adults interested in family activities.

We do not knowingly collect personal information directly from children for marketing purposes.

If you believe that a child has provided personal information to Madrid with Kids without appropriate authorization, please contact us at samara@madridwithkids.com so that we can review the situation and take appropriate action.


17. Data security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.


18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, legal requirements, or the way we process personal information.

When we make changes, we will update the “Last updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.


19. Contact

If you have questions about this Privacy Policy, your personal information, or how Madrid with Kids handles data, please contact:

Samara Kamenecka
Madrid with Kids
Email: samara@madridwithkids.com